I can’t see tumblrs being anything but a distraction to actually making progress on your stuff.
And it’s kind of weird to have all the others fans be intimately familiar with an entire cast of characters that haven’t even been written into the game yet. 
Just seems like sometimes people get a little ahead of themselves.
Also like @poison_mara I’m a grumpy guss when it comes to tumblr.
Updates build my interest for a game more than tumblr asks. Feels like putting the cart before the horse I guess.