I’m interested to know that many (most?) people go by the demo. For one, I don’t have a lot of info on how many people are playing the demos, but that aside, I find it interesting because one of the things I work to drill into authors is Kurt Vonnegut’s advice on fiction: Start as close to the end of the story as possible. Meaning, don’t preamble, don’t explain, don’t lay a lot of expository pipe–put me in the action, immediately. Which is one of the things I really admire about the opening of, for instance, Mask of the Plague Doctor. Let’s get IN THERE!
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