Hi Samuel! I put the page up about a week before the official launch date. Then I sort of lazily promoted it during that week to my friends and family. The day of launch, I went all out, spreading the word anywhere I could think of that was even vaguely appropriate. It seems to be catching on pretty well! I think it helps that firefighters seem to have a lot of pages and groups among themselves so news can spread fairly quickly if something catches their interest.
