I understand I’m two years old to the conversation, but I’ve just noticed the logo on the newsletter e-mail I received today.
So, the idea behind it is quite nice. Someone prolly already mentioned the connection of fire and stories(telling stories around campfires, fire as a symbol for knowledge, etc).
BUT I think there might be a better way to display the notion of a logo that resembles COG and still maintains its own unique identity based on the same idea of “playing with fire”.
As it currently stands, there’s a vague aura of “amateurism” in it. I’m in lack of a better term here, but what I mean is that it doesn’t appear to “hold up” to the rest of CoG visual identity in terms of quality.
“The same can be said about HG games in general xD”
Hey! We’re trying to improve, don’t mock us.
Anyway, there are a few elements that give that impression up, I’ll try to point them out based on my lackluster knowledge of semiotics:
1 - The space white space between the black lines changes its thickness in too many spots for no apparent reason, and the brain notices those discrepancies instead of focusing on the entire element.
2 - The “stretching” of the black lines doesn’t feel natural, creating some strange and sudden/wavy curves.
3 - The lines sometimes end in different way, and I understand there’s probably a purpose for that, but I think it could’ve gone smoother. As it currently stands, the transition does not follow the same rule for all of the edges relative to their vertical position on the image.