I’m extremely picky when it comes to covers as I have some experience in graphic design and art. That said, I don’t let a cover keep me from reading something — my favorite book series, the first trilogy in Kushiel’s Legacy — has had some rather… unattractive covers. A lot of Tamora Pierce’s works have had hideous covers at some time or another, yet I have bought everything she ever wrote in the Tortall universe.
Still, well-designed covers/cover-art is absolutely critical for success. It’s the most important bit of marketing you’ll ever do for your work. It’s what readers see first and what sets the mood for your writing. Making a good first impression can make or break your game or book. You want something that draws the reader’s eye and hints at what’s in store for them.
Some of the best COG and HG covers (in my opinion): VERSUS: The Elite Trials, Hereos Rise: HeroFall, Heroes Rise: The Hero Project, Paradigm City, The Iron Destinies, Magikiras.
(Disclaimer: There are a lot more covers that I like — those are just the ones that stood out to me as being well-designed, not just well-drawn.)
What a lot of those covers have in common is simplified art and (with the exception of HR:HeroFall) easy-to-read text that serves as just as critical a design element as the art. The art doesn’t (necessarily) represent any one character or any one scene. The text is, again, easy to read and adds to the atmosphere of the cover. In the case of Paradigm City, the text and the background are complementary colors, which makes it even more aesthetically appealing.
(Really, I’d say Paradigm City is my favorite cover from a design standpoint. The minimalism is so refreshing, making it stand out among the other games, and the helmet next to the text gives you a vague idea of what sort of story it is. I also like that the helmet is also used as the game’s icon. The decoration for the game’s splash screen is also appealing, fitting the style of the icon and still employing that lovely minimalism.)
I think a lot of the games that suffer from less-than-appealing covers could be vastly improved by just a few changes:
- Simplified but symbolic art that isn’t too specific to any scene, character, or location
- Better use of color — either more color or less color with a defined color scheme
- Easy-to-read text that suits the atmosphere of the cover and isn’t treated as an afterthought
- Minimalism, minimalism, minimalism
I think it’d a good idea for us to take a page out of YA book covers, honestly. They’ve been killing it lately.
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