We're running pricing experiments on the Google Play Store for Android

We’ve enabled a feature on the Google Play Store that will run an A/B experiment, randomly charging some users higher prices in our Choice of Games, Hosted Games and Heart’s Choice apps for Android.

If you see our games listed for higher prices there, that’s why.

This experiment doesn’t use any tracking or personally identifiable information. It’s completely random whether a buyer is in the experiment group (asked to pay more) or the control group (who pays normal prices).

The experiment doesn’t apply to any newly released game or any of the games that we’re temporarily discounting.

We expect the experiment to end in a few weeks.

During the experiment, you can purchase games on our web site to get the lowest prices

All of our games are available to purchase on our web site; we’re not running a pricing experiment there. If you buy a game on our web site, you can login to our Android apps to access your web purchases that way.

Also, most of our games are available as standalone apps on the Google Play Store. We’re not running a pricing experiment on those, either.

We might raise our prices across the board

If the experiment shows that new customers are willing to pay higher prices, we’ll raise prices on all platforms (iOS, Android, Steam, and web) when the time comes.

The last time we raised our prices across the board was in 2023.

Charging a fair price for our games is the best way to ensure that our authors can afford to keep writing.

If the experiment shows that raising prices doesn’t work, we’ll leave our prices alone.

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