Advertising.
I don’t know… The ads on CoG games make almost no money at all according to my royalty statements. Most fremium games make their money on whales, not ads.
5 Likes
Google’s take is from compiling all the behind the scenes data points that make us individuals - the actual ads are not their game but rather the marketing of their accessibility and targetability … their ultimate goal is to remove the middlemen of “Mad Men” Madison Avenue and be the controller of everything.
1 Like
Okay I skimmed all of this, and I guess long story short…
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it looks like “pay” games get better placement than do “IAP” games, both on Android devices, and even on iPhones and PCs
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but other than the above, and new games going to the front, the rest of the ordering seems mysterious
3 Likes