I already love this thread. I can’t tell you how many articles I read when I decided to write a horror COG. The one that stood out the most to me was this piece by Chuck Wendig. One of the things that stood out it most to me was his take on stab the gut, spear the heart, sever the head. Essentially it’s about creating emotion in the reader, our mind reels trying to dissect horror (good horror asks troubling questions), our heart feels a surge of emotion: terror/fear/suspense, our gut feels all the leftover emotions (stomach churning). Good stuff!
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