One thing that I think we need to remember when we complain about people not reading, is AO3. There is actually a massive subset of people out there who love reading, writing, and interacting with text through fanfiction, the question is just how to connect to them.
Another thing I have seen is that the more popular/viral games are the ones that are the most likely entry point for new players. People talk about them. They recommend them. They make fanart and fanfiction. Wayhaven was the first game for a lot of people, for example. Back in the days Choice of Robots was that for me. But once the player have finished that first game, and maybe found the genre, they are left a little bit in the wild. You know the site and the company, you might have the omnibus, or steam lists, but… there’s a lot, and the genres and styles are wildly different. There is a risk that the next game they try will be a dud for them, and they might drop out.
When I buy a book online, I often get a “customers also bought” thingy to tip me in directions I might have missed.
When I listen to a song, tidal/spotify show other sings that their algorithm has deemed similar.
Some publishers have imprints that collects similar books under the same banner (heart’s choice is a good move there!).
While a lot of these attempts to put people in contact with more things that they like is dependent on the platform and out of our (and CoG’s) hands, there is actually something we can do as authors.
Imagine, if you will, that once you have reached the end of the game, you have one final page added with recommendations what to play next.
For example, at the end of Fallen Hero: Rebirth there might be something like this (but with cooler descriptions and text of course, just pulling a few games out of my ass for context)
The story will continue in: Fallen Hero: Retribution.
If you like superhero stories, why not check out: Community College Hero?
If you like traumatized protagonists, why not check out: I, the forgotten one?
If you like morally compromised weirdos, why not check out: The Passenger?
If you like defined main characters, why not check out: A study in Steampunk?
If you want to find the community and explore works in progress stories that you can play for free, consider joining the CoG forums (link).
And so on… maybe with a short sentence to describe the games and a link to the game entry on the CoG site since that links to the other places to buy things.
Of course such a thing would mean that it would be up to us authors to do this, agree to a format, pick the games we feel might appeal to players of our game, and so on. Heavy lifting. It’s just that… I remember the world before the algorithmic internet so fondly. Webrings. Livejournal communities. Geocities. Where people curated their own things and helped others find stuff. Before the discord silos that locked everything in their own separate crab bucket.
The only thing we can be CERTAIN that a fan interacts with is the ending of a game! They finished it! They played it to the end! So we already know they liked reading, and most likely liked the game they read enough to finish it.
It could even be possible for CoG to provice a template, just like they do for what goes at the start of a game (author and the like). Maybe with the option to either let CoG set the recommendations (not all authors plays a lot), make them yourself, or maybe a combinations.
I don’t know. But what I DO know is that the best marketing is helping people find what they might like. And that is what the internet giants are currently actively sabotaging.
We have control over our games. And a thing like this costs nothing but a bit of time, thought, and an update. And, more importantly, a rising tide lifts all boats! This is a thing where I feel we who sell more would have a greater responsibility. But, keeping the people involved in the hobby is so important. If they have stumbled their way here despite the odds, I feel we should make it as seamless as possible to find more things they might like.
As a final thing: Just look at the number of threads on reddit that are like “Okay, I played X and loved it, what should I play now?”
Any thoughts?