I’ve been a great fan of advice blogs over the years, and found niches colliding when Story Hospital and, later, IF Confessions started. Neither are running anymore, but I wondered if I could go some way to filling a gap. Full of hubris and inspired by the now-ancient Calming Manatee, I decided to start IF Seal in 2023, planning to post daily, and quickly ran out of steam.
In 2025 I resurrected the blog! It now posts weekly and has been far more successful. Here’s an archive of posts to peruse which is rather easier to search and navigate than on Tumblr.
The advice comes from a ton of accrued experience of writing game narrative, but of course should not be taken as gospel. Many of the questions are from the context of long branching narratives with customisable protagonists, either in or inspired by the Choice of Games style, but perhaps some of the advice can be applied to broader narrative design choices as well, or even other kinds of writing and creative work.
I always try to write compassionately and encouragingly in my seal responses. If you’ve asked a question and would like to send a follow-up message to my reply, I’m very happy to make further posts on the subject!
If you want to send in a question, you can do so via the Tumblr blog or this anonymous form. Or you can post a question here if you don’t mind not being anonymous. Currently I’m queued up until the start of October, but I try to answer everything that comes in! My plan is to post a link to the Q&As here as they go up.
A collection of questions and answers:
Getting the story down
Planning and outlining
- I have trouble coming up with plots!
- How do I plan the parts between the beginning and end of my project?
- Can you share some worldbuilding techniques?
- How do you manage huge branching scenes?
- How long is an average chapter for an IF?
- How can I include breathing room in my IF?
- Should I outline everything out once in detail?
Player agency and protagonists
- What if my MC ends up hostile to all their romantic interests?
- Exploring blank-slate vs set-in-stone protagonists
- How can I get players to care about their MC’s motivations?
- How can I balance the story being driven by the MC vs external forces?
- How much agency should a semi-set MC have?
- How should I reveal aspects of the MC’s past?
- Should I make a mostly linear IF and how could I include lots of choices?
Mechanics
* [How can I handle a game without visible stats?](https://hpowellsmith.com/if-seal-how-can-i-handle-a-game-without-visible-stats/)Characters
Player investment and engagement
- How can I get other people invested in my story when they don’t know all the fun things that will happen in it?
- Do you have any advice about marketing?
- What might encourage people to ask questions about my work?
- Should I write my WLW story even if that might limit appeal?
- What if I don’t know what to say to an author?
- Lack of audience engagement makes me want to quit
