A fascinating look at the intersection of AI and religion:
First, to make sure our readers have a good sense of what Creed does and how you do it, tell me about your tech stack and training. What large language model are you using as the base for the app, and what are the specific resources that you use to train it?
Think of the product as a Tamagotchi meets Duolingo for a Christian.
Think of it as a best friend and youth pastor in your pocket that you can talk to about any questions, be it your personal life, be it faith questions, be it your Bible studies. It’ll give you answers rooted in Scripture, but it’ll also build on that relationship over time. It remembers things you tell it. The more you talk to it, the more personalized it gets. It develops personalized faith paths for you, and it’ll help you answer questions and find community around you so you can discover Christian events. If you’re not affiliated with a church, it’ll recommend churches for you to go to. So it’s not just talking to a screen.
On the back end, we’re not building our own models. We’re using off-the-shelf models from OpenAI, Google, etc. But we noticed that everyone’s using ChatGPT, and people are asking it super personal questions like “Should I get a divorce? Was I the wrong one in this situation?”
ChatGPT will give you an answer, but whose values determine that answer? Who is determining what those values are? That’s a little bit of a black box, but the values are determined by a few companies in Silicon Valley.
So how do you set guardrails around that? How do you make sure the answers you get back from the AI are something your pastor or your church leader or your parents would agree with?
We take off-the-shelf models and fine-tune them on Scriptures—30 different versions of the Bible. And then on top, a few nonbiblical texts as well, like the texts of C. S. Lewis or a few other, broader Christian authors.
Then we also use denomination-specific teachings. […]
Then the third layer is church-specific nuances. We work with churches in our partner network directly so they can go set their values on “topic X” on top of that denomination-specific nuance. […]
And then we set very, very strict guardrails. […]
[…] you mentioned in your fact sheet that you got funding from Andreessen Horowitz Speedrun. Is your cohort with them ongoing? And I’m also curious about how much funding you were awarded.
We started Speedrun in July of this year. When you start, you get $500,000 from them. We finished Speedrun in October, and then after we finished, we raised $4.2 million.
That is speedy. Accurately named! I would guess that as you’re working with these venture capital folks, you’ve presented a business model for what to do after that initial funding. What is the model going forward?
[…] It’s monthly and annual subscriptions on the consumer end. And then we also offer in-app purchases in addition to the subscription. […]
[…] We were going back and forth on whether we should show ads. There are pros and cons. If you show ads, you could potentially make more money, but it really ruins the user experience if you’re chatting about deeply personal issues and suddenly seeing ads. People start to question where their data is going. So we’re going to hold off on ads and purely go with subscription revenue for now.
I think the single most surprising thing in the fact sheet you sent was this sentence: “If you tell your companion that you are feeling sad, it will pray for you.” For me, that raises the question of what your team understands prayer to be. What do you think it is and how you think it works?
When it says the companion will pray for you, it’s more like it’ll pray with you. It’s not going to pray for you. It’s more like, “Oh, do you want to pray with me? And how are you feeling?”It’s almost like generating personalized prayers for you that fit your mood and fit the way you like to be prayed with.
Does God want to receive a prayer written by a machine?
That’s a very valid point, and you could go philosophically down that whole rabbit hole, but I think our end goal is helping people out in times of duress.
And sure, a machine-made prayer is definitely not up to the standards of a prayer written by an actual human. But in that situation, if that machine didn’t write a prayer, that prayer would not have happened. So we’d much rather have a prayer, even if it’s of a slightly lower quality, than no prayer at all.
I think that’s how I think about it, but I think that’s a very valid point in terms of what God prefers. God would probably prefer a human-quality prayer, but it’s hard to scale that service to 3 billion Christians worldwide.
Let’s start with a general introduction for readers who may not be familiar with this project. What is The AI Bible?
In a nutshell, The AI Bible is a series of channels on Instagram, TikTok, YouTube. It’s a project that we’ve created to glorify God using AI, mainly image and video generators. We’re using AI to bring these Bible stories to life like no one’s ever seen before—in these cool, cinematic-looking, and engaging videos with vivid storytelling.
I can imagine someone making the case that The AI Bible is kind of like stained glass windows—and I’ll be interested to know if you’ve used this analogy.
[…] We’re in an increasingly postliterate era, and I can imagine someone saying, Well, we need to be making the Bible into video so that people who just will not read have a way to learn these stories .
[…] It’s interesting that you brought that up—that there are a lot of people out there who either don’t or can’t read or maybe physically can’t read because they have a hard time seeing.
Many people who use our app are in that bucket, and we know that because they’ve left the reviews saying they have a hard time reading but enjoy listening to the stories.
I couldn’t help but notice that many of the characters in AI Bible videos [are] very sexy. And some, like Jezebel in the Bible villains video, are showing a lot of skin.
[…] I’m curious about the role you all see for that kind of sex appeal in teaching people about the Bible.
There are a lot of different approaches to it, right? We stay as true as possible to the Bible as we can. And so when we’re looking up images of—there’s not a ton of images of Jezebel on Google, but she’s typically wearing this dress, and we just portrayed this same sort of look that she has on a few images in Google and then used AI to bring it more to life.
I can see your point where it may look a little more sexy than I guess you had imagined, but I think in the Bible she was this kind of villain—not the person you would look up to from the Bible. So we took this route. Obviously, we didn’t want to make her way too sexy, right?
But yeah, there were a few people who had your reaction where it’s like, This could be a little too much for middle schoolers, like you brought up. That’s part of our testing process right now: How far do you go on these styles, and where are the pullbacks on it?