What are the rules regarding brand names? For example can a character drink Johnnie Walker whisky? Can they drive a Lexus? Can they go to Disneyland? Can they listen to the soundtrack to Blade Runner when they get home.
Yes. But be careful not to depict that company in a negative way.
Itâs okay for someone to drive a Toyota in your story. It would be unwise to have the Toyota break down and for a character to say, âToyotas are pieces of junk!â
It is always safer to go generic ('tissue" instead of Kleenex).
Glad this was posted, as I plan of using the NBA as a reference in my story. So I was also curious whether it was allowed.
Thanks for the info!
You should not try to write a whole story about an organization like the NBA. An offhand comment about the NBA would probably be okay as long as it wasnât negative, but if youâre writing a basketball story you need to create your league, teams, and players.
Personally, I try to avoid mentioning any brands or known properties beyond whatâs necessary to establish time or place.
Take, for example, your usage of the Blade Runner soundtrack for a character. If you just mention that âTom put the Blade Runner soundtrack on as soon as he got in the doorâ, I have no idea what that sounds like. Well, I do, as I love the film, but the metaphorical audience I might not. So, you have to describe what it sounds like, in which case whatâs the reasoning for namedropping Blade Runner?
There might be a reason but then you need to have considered that reasoning.
Basically, donât go all Ready Player One where you namedrop brands or things just to do it. But if youâre doing a story dealing with similar themes to Blade Runner then, yeah, namedropping it might be a nice way of saying âHey, I know this exists and I acknowledge itâ. Choice of Robots â which Iâll never not sing the praises off â namedrops a few big works of IF during one scene which was a clever way of acknowledging the history of the medium in a smart way.
Conversely, I donât think Robots mentions any real brands even though itâs set in some nebulous near-future.
Basically, brands are things that can work against you more than I think they benefit you. For example, I write a bunch of speculative sci-fi with superheroes but I feel itâd come off as really tacky if a character mentioned how things ended up being different to the comic books and movies, yâknow?
Itâs a tough balancing act.
Hmm most of that I planned on doing anyhow but, just keeping the NBA name alone. If thatâs a bad choice ill go ahead and change it. Glad I found out now rather then chapters in. XD
Also, just because you mentioned whiskey, hereâs one of my favorite examples of a exchange with brand names that are necessary for it to work. Itâs from The Wire.
McNulty: Can I get a Jamesons?
Bartender: Bushmills okay?
McNulty: [indignant] Thatâs Protestant whiskey.
Bartender: [chuckling] The price is right, ainât it?
McNulty: Make it neat.
For those of you who donât understand it. McNulty is an Irish-American detective. The whole âProtestant whiskeyâ thing is something that Irish-expats do to signal their true Irishness. Basically, itâs a way to demonstrate â yet again, for this particular character â just how up his own ass he is about everything.
Isnât the general rule to make up your own brands instead of using real ones to avoid all the potential hassle?
For instance, Falloutâs Nuka Cola or DayZâs Pipsi
Cheers Eric, Iâll probably steer clear of Disney just to be on the safe side.
Jamesonâs also denotes him as a certain kind of alcoholic as well.
And likewise for me Jonnie Walker has a cultural connotation in Asia which is why I want to use it.
IIRC regardless of âsounds likeâ names the moment you go and mock a product even the fake name might get you in trouble.
Iâm pretty sure they canât legally sue you for âsounds likeâ names since itâs not technically stealing the trademark or anything
Again, it is safer to make up your own brand/company names.
However, it is acceptable to use brand names once in a while to add some realism. If you get tired of writing âsedanâ or âsports carâ and you think Camry or Mustang might paint a more vivid picture, you can sprinkle such brands in. Just donât present the product in a negative light! That is a big no no.
âŚso just to make sure Iâm understanding you all correctly, my parody theme park Bizneyland, its business suit wearing, Wall Street brokering, âGreed is goodâ quoting rat mascot, Rickey the Rat, and their satirical portrayal of modern American corporations and neo-capitalismâŚwhile not explicitly illegal, would still probably get me a lifetime ban from a certain real-life theme park?
I accidentally came up with a wonderful substitute for Netflix:
It turns out to be very popular with my testers. âŚ
Back when I worked in publishing the first rule of copyright and trademarks was âDonât f*** with the mouse.â
Disney is so protective of their trademarks Iâd be surprised if you DONâT get at least a little repercussion from doing that but as youâve said, itâs not illegal so take it how you will
What is the rule when mentioning or using college/university names?
Bwahahaha, this thread! The MC in So, Youâre Possessed! hangs out at WallGredes, a direct send-up of Walmart and Walgreens, intentionally pronounced âgreed.â