I think the descriptions I tend to gloss over are the ones that are absent of specific characters or stories to ground me. In other words, summaries are too general, broad, or focus solely on the game’s setting and not on its actual plot.
Explore an alien world in which gambling is as high-stakes as it gets!
Have an adventure in a steampunk environment where Einstein is your mentor and Nazi Germany never happened!
Dive into a lush Asian-inspired landscape with a glittering court and secrets to uncover!
Journey across a post-apocalyptic landscape filled with mutants and scavengers!
While all of these are okay-enough summaries on their own, they’re not enough to hook me. I need to know who I’ll be playing and what I’ll actually be doing in the story before I’m interested. Am I the younger sister of the Asian-inspired court’s emperor? What is Einstein mentoring me in? What is my purpose for journeying across a post-apocalyptic landscape?!
If I don’t know the purpose, conflict, context, or major players of a story, I won’t be playing it. I think lots of games–especially those focusing on open-world exploration–focus on this aspect when writing their summaries, but I find them to bland and empty without a specific “plot” to focus on.
Oops, it looks like I’m the exact opposite of you! The more specific it is, the more I’m interested!