I wouldn’t say that it’s really necessary to rigidly adhere to the sandwich structure, but I think that including some positives alongside the negatives is important, and beginning with the positives is going to be a lot more encouraging than the reverse. (The close, on the other hand, I think just some polite “good luck with the rest of your writing” or suchlike can be enough.)

As for why positive feedback is important, well, I’ll quote myself so I don’t need to type it all out again…

Really, if an author receives some feedback that is nothing but negatives, the author is liable to conclude “well, this reader isn’t part of my audience anyway, so I’ll may more attention to suggestions from people who are interested.”

As far as structuring feedback, I also usually move from the big level feedback toward the small level stuff. Typos and bug fixes can generally just be plopped at the end, under a [details][/details] tag, as you don’t really need them to take up a big bunch of space in the thread.

Oh yeah, and even giving more neutral impressions can still be useful. Just things like what you think characters are like, or what you think is going on in the story, etc. Sometimes what the author intends to convey isn’t matching what the reader is getting out of it, and you’ll never know it unless you check.

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