IWell, here’s an honest convention recap:
I’ll use letter grades to keep things concise:
Crowd Size: C
I expected more foot traffic, especially for a two-day event. I saw the same people over and over and over again, circling around.
Vibe: C
The artists/writers in my area were all cool and tried to stay positive even as sales for everyone seemed pretty slow. I had decent ‘engagements’ re: CCH with about 50 convention-goers, but I doubt many, if any, of these translate to sales (see below)
Sales: D-
A grand total of 2 people purchased CCH on the spot. Another person said he was buying it on his Steam app in “just a sec” as he walked away. About 20 people said they would get it later (these are the ones I doubt actually translate into sales). Going into the convention, I aimed for 50 sales. That still wouldn’t have been enough to turn a profit, but I was hoping that maybe 20-25 iTunes App Store sales over a weekend might bump CCH up the RPG charts a bit. That isn’t going to happen.
I checked AppAnnie for yesterday and there was NO sales bump at all. Apple stats in sales (last four Saturdays, including yesterday) June 4: 5 sales, June 11: 2 sales, June 18: 4 sales, June 25: 5 sales. Then on Android: June 4: 20 sales, June 11: 13 sales, June 18: 30 sales, June 25: 19 sales. See, no jump at all.
Overall: D
Not many people at the convention seemed to be readers. It was probably not a good fit for my app, but I thought with CCH’s comic book theme, that maybe it would work. I did meet two guys who had read CCH before and I gave them postcards and one of them took a pic with me, so that was cool. I also enjoyed talking with my artist neighbors and I saw some friends so there’s that.
I honestly don’t know what I could have done differently to entice people. I had the iPad front and center. I pitched the game using the “Hey did you ever play those cool Choose your Own Adventure games?” question, and I had lengthy back-and-forths with about 50 folks who seemed interested, but again I just don’t think those will translate into sales.
I have another con for late July, and since I have all my booth pieces, I can go without spending another dime other than parking, so I guess I’ll go and work on my pitch. The table money is already spent.
If I notice any uptick this week, I’ll update this post.
Comments, questions, tips, etc., are all welcome!!!